Call 1-877-800-4665 8:00am-4:30pm M-F CT

Alphabet U

Our Promise to you

At Alphabet U, we are committed to providing high-quality products and relevant solutions that allow you to inspire pride in your students and staff, honor achievements, and celebrate every student and school milestone. We do whatever it takes to ensure that being part of the Alphabet U family is a wonderful experience for you, now and in the future.

Who we are

Alphabet U is a multi-channel retailer with over 40 years of experience in providing creative and innovative recognition, school spirit, school fundraising, graduation, and teacher appreciation ideas, as well as prom, party and event favors and decorations for schools and organizations across the United States.

A national leader in providing effective recognition solutions and unique decorations, Alphabet U is dedicated to partnering with educators, advisors and parents who inspire, recognize and celebrate the growth, development and achievements of kids during their early childhood through high school years.

At Alphabet U, you can always expect relevant and timely product and service solutions, so you can continue to provide your kids with everything they need to succeed at every stage of development and learning.

What Alphabet U offers you

With our accomplished staff dedicated to providing for our customers’ specific needs, Alphabet U It’s Elementary continues to be your trusted source for everything from award/recognition and teacher appreciation items to age-appropriate products that help you promote school pride and motivate your students to succeed. We have earned this reputation through:

We have everything you need for every milestone your kids reach:

For your convenience, we offer 5 easy ways to order:

However you choose to shop, we look forward to providing you with outstanding customer service and personalized assistance in planning whatever event your school is working on next. Just let us know how we can help.

The Alphabet U Story

Alphabet U is an Anderson's brands. Anderson's began in 1968 when Charles B. Anderson purchased the Walter’s Company, a modest direct-mail organization in Waseca, MN. Originally a 32-page Prom and decorating catalog, Walter’s was mailed to high schools throughout the United States. Within the next 3 years, the Walter’s catalog, renamed Alphabet U, experienced rapid growth, and in 1969 was moved to White Bear Lake, MN.

The Alphabet U Prom catalog was first printed in color in 1969. In 1977, Alphabet U published a Homecoming catalog to service the special Homecoming needs of America’s high schools. Originally specializing in decorations, Alphabet U soon began offering imprinted glassware, frames and invitations, as well as key chains, photo albums and candles.

Over the years, Alphabet U product lines have continued to expand and now include reward & recognition items, fundraising ideas, teacher appreciation products, graduation gear and more for Pre-K, Elementary, Middle and High schools.